The client and the need
The client is a B2B manufacturer with operations in Australia and Asia. We ran SEO for seven or more of its websites across Australia, Malaysia, Vietnam and Cambodia.
Each market had its own site, and each site needed to be found in search in its own market. The brief covered SEO for every market, an analytics setup to measure the results on the same basis, and a platform migration.
What we did
- Analytics setup: Google Analytics, Tag Manager and Search Console configured so every site could be measured the same way.
- SEO across 7+ websites: Keyword research and rank tracking in Ahrefs, technical fixes and on-page optimisation for each market's site.
- Content strategy and briefing: Keyword-led content plans and writing briefs for new and existing pages.
- Site migration: Completing a site migration from WordPress to Odoo.
- Google Ads: Managing paid search alongside organic search.
Year one: results by market
The first annual review compared organic sessions from Google Analytics (19 Sep 2021 to 25 Sep 2022 against the previous 12 months) and the number of ranking keywords from Ahrefs (September 2021 against September 2022). Growth was strongest on the Vietnam and Cambodia sites. One site, the Australian site C, went backwards on both measures.
| Site | Organic sessions | Number of ranking keywords |
|---|---|---|
| Vietnam site | +432% | +49% |
| Cambodia site | +298% | +61% |
| Australian site A | +217% | +35% |
| Malaysia site | +60% | +56% |
| Australian site B | +34% | +47% |
| Australian main site | +6% | +32% |
| Australian site C | -1% | -43% |
Number of ranking keywords also grew on the group site (+82%) and on two other brand sites (+62% and +79%).
Why it mattered
The annual review separated results by site and market. Organic sessions grew most strongly in Vietnam and Cambodia. The Australian main site gained 32% more ranking keywords, while Australian site C declined in both organic sessions and keyword volume. That made it clear which sites needed more attention.
Sources: Client results presentation, September 2022. Google Analytics: organic sessions, 19 Sep 2021 to 25 Sep 2022 vs 12 Sep 2020 to 18 Sep 2021. Ahrefs: number of ranking keywords, Sep 2021 vs Sep 2022. Client and individual site identities anonymised.