Christopher Roberts
Chris works on international trade, market assessment, distribution and supply chains for beverage and FMCG businesses. A former lawyer with a background in applied economics, he advises on commercial, compliance and operational decisions.
He assesses competitors, customers, distribution channels and suppliers, then helps clients select partners and plan their operations in each market.
At Constellation Brands, he grew Ballast Point to become the #2 selling beer brand in their portfolio within months of adoption. At Heart of Darkness Brewery, he increased international and domestic sales every year, created an OEM business that now accounts for 50%+ of brewery volume, and secured chain retail placements across Vietnam, Thailand, Hong Kong, Singapore, and Finland.
Chris holds a JD from Florida State University College of Law and an MS in Applied Economics from Florida State. He's lived and worked in Japan, Korea, and Hong Kong, and now calls Thailand home. He works with clients from strategy through to execution.
Experience
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Co-FounderLevelHeads Advisory2025 – Present
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Southeast Asia Regional RepresentativeBrewers Association2024 – Present
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Director of Business DevelopmentHeart of Darkness Brewery (Vietnam)2019 – 2024
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VP, International Business DevelopmentConstellation Brands (Hong Kong)2016 – 2019
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President, Imports / VP & General CounselGlobal Craft Trading (Korea / USA)2011 – 2016