← All Case Studies
What They Needed
The client needed website and social media content that explained its technical services, and pages that answered prospective buyers’ questions in search.
What We Built
- Digital strategy: Clear channel roles for the website, search, and social media
- Social media strategy: Content pillars and posting themes for a technical B2B category
- Search visibility: Better page relevance and content mapped to buyer questions
- Measurement and reporting: Google Analytics and Ahrefs tracking tied back to the work
What Changed
From January to September 2025, compared with the same period in 2024, the client saw stronger discovery and more visits from organic search.
| Metric | Comparison Period | Change |
|---|---|---|
| Organic Search Users | Jan-Sep 2025 vs Jan-Sep 2024 | +45% |
| Organic Search Visits | Jan-Sep 2025 vs Jan-Sep 2024 | +53% |
| Top 100 Keyword Rankings | Jan-Sep 2025 vs Jan-Sep 2024 | +257% |
Why It Mattered
We defined the role of the website, search and social media, and improved content around buyer questions. Google Analytics and Ahrefs provided the reporting on search performance.
Sources: Google Analytics and Ahrefs, Jan-Sep 2025 vs Jan-Sep 2024. Client anonymised for confidentiality.